The social media world has ballooned to an unprecedented 1.5 billion+ users spread across a variety of social networks. The potential reach, impact, and financial incentives in social media advertising have created a new industry unto itself. Currently, 72% of all Internet users are considered to be active on social media, and the average time spent on Facebook in America is around 10 minutes per hour.
Marketing Is King
There is no question that an integral part of a successful online marketing campaign is a strong social media advertising strategy. Companies are battling for the best content, which turns into a fight over the most shares, likes, tweets, and upvotes. Aside from the clamor for advertising on the social networks, mobile advertising is booming as well. In 2013 Facebook crossed a milestone when officially more than half of its advertising revenue came from mobile advertising, rather than desktop or laptop.
Doing It Right
But proper social media customer outreach isn’t all about having the most content and the most follows. There are rules–as with anything in marketing–that one must adhere to when utilizing these most powerful of tools. Separate structures exist unique to each social network with users anticipating certain kinds of content or outreach based on them.
Inherent in each of these platforms is the grand prize of customer advocacy. Earning customers’ loyalty is one matter, but should your product, service, or content be worth sharing, advocacy can create loyalty. A customer advocating on your behalf to their friends and relatives is the most priceless of accomplishments, but it will be unattainable if you don’t know understand social media etiquette.
Take a look at this infographic entitled the “Social Media Etiquette Guide for Business” for an essential breakdown of some of the dos and don’ts for the major social platforms. Keep them in mind when designing a campaign, and customer retention and advocacy could be yours.
What are some do’s and don’ts that you think brands should be adhering to? Let us know in the comments section!
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