10 Smart Ways to Use Instagram for Business
Instagram is a lot more than a widely used app to take cool pictures with; it can be used as an efficient marketing tool as well. Its popularity has grown tremendously, which makes it an exciting...
View ArticleTwitter Marketing: How to Make the Most of 140 Characters
Should you be investing in Twitter marketing? Well, with more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their tweets stand...
View ArticleSocial Media Bad Habits Brands Should Give Up Forever
These days no matter where we go, social media surrounds us. It appears as if everyone is asking us to follow their tweets on Twitter, or Like their pictures on Facebook. It is crystal clear that...
View ArticleCan the Success of the Ice Bucket Challenge be Duplicated?
Now having raised $100 million in donations, the ALS Ice Bucket Challenge will definitely top everyone’s Best Campaigns of 2014 lists. Launched by the ALS Association to promote awareness of...
View ArticleInfographic: Social Media Etiquette Guide for Business
The social media world has ballooned to an unprecedented 1.5 billion+ users spread across a variety of social networks. The potential reach, impact, and financial incentives in social media advertising...
View ArticleWhy Social Media Should Matter To Sales Teams
Social Media has been widely accepted as an essential tool for marketing teams and customer service teams, but when it comes to sales teams, from worries about productivity, to questions over...
View ArticleThe Art of Responding to Social Media Comments
If you’re unsure of proper social media etiquette, given the array of social media platforms out there and the different types of fans and followers each one attracts, here’s a simple rule of thumb:...
View ArticleTop Social Media Mistakes To Avoid
Nowadays, it’s important that businesses make use of social media since it facilitates communication with customers and can increase the reach of their brand, marketing, and promotion. But it is all...
View Article6 Reasons Health Care Professionals Need Social Media
Social media has basically become the lifeblood of society. Few of us could live without the constant communication with friends and family. How does social media affect the health care industry...
View ArticleCombining Social Media and Customer Service: A Genius Idea
Technology has changed the way we do business. Customer service shouldn’t be excluded from that realization. In fact, customer service representatives should be ecstatic about this new development....
View ArticleSocial Media ROI: Analytics and Measuring What Really Counts
How do you know your social media marketing efforts are paying off? It really depends on what your social media objectives are. Is it to increase brand awareness? Is it to generate more leads for your...
View ArticleMaking the Most of Social Media for Musicians
For independent musicians, social media is a vital self-promotion tool. Social media for musicians, when leveraged in the right ways, can not only help increase awareness, but also effectively increase...
View ArticleAre You a Slave to Social Media?
The average B2C business is now keeping up with seven social media platforms according to a Content Marketing Institute study conducted globally during July and August 2014. Download a full copy of the...
View ArticleMark Zuckerberg, gray T-shirts, and personal branding
In his first-ever Q&A session, Facebook’s Mark Zuckerberg explained away his penchant for wearing gray T-shirts as a matter of efficient resource management. In his own words, Zuckerberg says he...
View ArticleSocial Media Monitoring: Know Your Customers AND Competitors
We all know how influential social media marketing can be. But to truly be successful, you must add some sleuthing to your campaign. Social media monitoring is one of the most often overlooked...
View ArticleSocial Media Customer Service Tips to Help Your Online Reputation
Customer service has always been an integral part of every business throughout the history of business. Now, customer service is more important than ever, because customers have more influence on...
View ArticleHow To Use Twitter For Lead Generation
With over 284 million monthly active users, you can definitely say Twitter is a “luxury vehicle” when it comes to social networks. While Twitter is an incredible tool for getting breaking, real-time...
View ArticlePlaying Social Media Ball
Although it didn’t break the internet, Super Bowl XLIX (that’s Super Bowl 49 for the Roman numeral-averse) broke records to become the ‘most-tweeted’ NFL-related event and American sporting event in...
View Article4 Compelling Reasons to be on Instagram
Is Instagram for you? More brands should be asking themselves this question in our ever more social media world. With over 300 million users, and having been recently named as the fastest-growing...
View ArticleBrands Capitalize on Valentine’s Day Buzz
If you’re a marketer, then you know that Valentine’s Day is a huge occasion for consumer spending. Take a look at Valentine’s Day by the numbers according to a new infographic from WalletHub: $18.9...
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