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Channel: Social Media Strategy – Social Media Impact
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10 Smart Ways to Use Instagram for Business

Instagram is a lot more than a widely used app to take cool pictures with; it can be used as an efficient marketing tool as well. Its popularity has grown tremendously, which makes it an exciting...

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Twitter Marketing: How to Make the Most of 140 Characters

Should you be investing in Twitter marketing? Well, with more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their tweets stand...

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Social Media Bad Habits Brands Should Give Up Forever

These days no matter where we go, social media surrounds us. It appears as if everyone is asking us to follow their tweets on Twitter, or Like their pictures on Facebook. It is crystal clear that...

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Can the Success of the Ice Bucket Challenge be Duplicated?

Now having raised $100 million in donations, the ALS Ice Bucket Challenge will definitely top everyone’s Best Campaigns of 2014 lists. Launched by the ALS Association to promote awareness of...

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Infographic: Social Media Etiquette Guide for Business

The social media world has ballooned to an unprecedented 1.5 billion+ users spread across a variety of social networks. The potential reach, impact, and financial incentives in social media advertising...

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Why Social Media Should Matter To Sales Teams

Social Media has been widely accepted as an essential tool for marketing teams and customer service teams, but when it comes to sales teams, from worries about productivity, to questions over...

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The Art of Responding to Social Media Comments

If you’re unsure of proper social media etiquette, given the array of social media platforms out there and the different types of fans and followers each one attracts, here’s a simple rule of thumb:...

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Top Social Media Mistakes To Avoid

Nowadays, it’s important that businesses make use of social media since it facilitates communication with customers and can increase the reach of their brand, marketing, and promotion. But it is all...

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6 Reasons Health Care Professionals Need Social Media

Social media has basically become the lifeblood of society. Few of us could live without the constant communication with friends and family. How does social media affect the health care industry...

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Combining Social Media and Customer Service: A Genius Idea

Technology has changed the way we do business. Customer service shouldn’t be excluded from that realization. In fact, customer service representatives should be ecstatic about this new development....

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Social Media ROI: Analytics and Measuring What Really Counts

How do you know your social media marketing efforts are paying off? It really depends on what your social media objectives are. Is it to increase brand awareness? Is it to generate more leads for your...

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Making the Most of Social Media for Musicians

For independent musicians, social media is a vital self-promotion tool. Social media for musicians, when leveraged in the right ways, can not only help increase awareness, but also effectively increase...

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Are You a Slave to Social Media?

The average B2C business is now keeping up with seven social media platforms according to a Content Marketing Institute study conducted globally during July and August 2014. Download a full copy of the...

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Mark Zuckerberg, gray T-shirts, and personal branding

In his first-ever Q&A session, Facebook’s Mark Zuckerberg explained away his penchant for wearing gray T-shirts as a matter of efficient resource management. In his own words, Zuckerberg says he...

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Social Media Monitoring: Know Your Customers AND Competitors

We all know how influential social media marketing can be. But to truly be successful, you must add some sleuthing to your campaign. Social media monitoring is one of the most often overlooked...

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Social Media Customer Service Tips to Help Your Online Reputation

Customer service has always been an integral part of every business throughout the history of business. Now, customer service is more important than ever, because customers have more influence on...

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How To Use Twitter For Lead Generation

With over 284 million monthly active users, you can definitely say Twitter is a “luxury vehicle” when it comes to social networks. While Twitter is an incredible tool for getting breaking, real-time...

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Playing Social Media Ball

Although it didn’t break the internet, Super Bowl XLIX (that’s Super Bowl 49 for the Roman numeral-averse) broke records to become the ‘most-tweeted’ NFL-related event and American sporting event in...

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4 Compelling Reasons to be on Instagram

Is Instagram for you? More brands should be asking themselves this question in our ever more social media world. With over 300 million users, and having been recently named as the fastest-growing...

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Brands Capitalize on Valentine’s Day Buzz

If you’re a marketer, then you know that Valentine’s Day is a huge occasion for consumer spending. Take a look at Valentine’s Day by the numbers according to a new infographic from WalletHub: $18.9...

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